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Vita Coco
38 W 21st st 11th Fl
New York, United States


Web: www.vitacoco.com

 

Company Description:

Vita Coco is America’s favorite fresh coconut water and the brand that started the coconut water craze that has forever changed the beverage aisle.  Informed consumers, health-conscious celebrities and performance-driven athletes have all become loyal fans of coconut water, swearing by the Vita Coco brand for its fresh, delicious flavor, hydrating properties and replenishment benefits.  Award-winning Vita Coco, which counts Madonna, Demi Moore and Matthew McConaughey amongst its investors, is one of the most sought-after products in the beverage aisle. 

Behind a great brand is a great company.  Vita Coco was founded by longtime friends Michael Kirban and Ira Liran in New York City, in 2004.  The duo was recently honored as Top New York City Entrepreneurs by Crain’s, the respected business magazine.  Their camaraderie informs every facet of the company’s culture, encouraging strong rapport between all company divisions and employees, and a can-do team spirit that makes ‘no task too small’ for anyone at the company.  Since Kirban and Liran founded the company 7 years ago, it has grown to over 100 employees nationwide, with new operations in Europe and Asia.  Their shared philosophy: that Vita Coco is defining a beverage category that may one day surpass orange juice in both popularity and sales.

In the U.S. Vita Coco is sold at over 20,000 retailers including Whole Foods Market, GNC, Kroger, Publix, Ralph’s, Stop & Shop/Giant, Costco select Wal-Mart stores and many chain and independent groceries and retailers. It is also sold in dozens of U.S. airports and university campuses, as well as online at Amazon.com.


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